Kate Hudson Keeps the Excitement Alive About Fabletics

Fabletics is a huge company that is growing in a major way. People are enthusiastic about what Kate Hudson is undertaking with this company, and they know that a lot of the growth has to do with the way that she is marketing. Many fans are ordering from the website, but Kate Hudson has her sights set on opening more physical stores. This may be one of the best things that she can do because the company is growing at such a large rate with the online crowd, but there is a certain saturation point that she would eventually reach. She will need more physical stores to attract those customers that do not shop online. Katie is aware of this, and she is taking every opportunity to make sure that Fabletics is growing even if customers do not shop online.

 

One thing that can make this company grow in a tremendous way is new products. Kate Hudson is not afraid to take the risk and explore the possibility of new products. Kate has been putting her time into bringing athletic footwear to the Fabletics brand. This is powerful. This is something that says that she is really taking a look at what is going on with her clothing line. It is difficult for people that are working out to do so without the proper footwear. Hudson knows this and that may be the reason that she has taken the time to put footwear in as a priority for Fabletics.

 

There are also some people that are going to see the way that Kate Hudson is able to thrive as a businesswoman with marketing. She recently established a breast cancer awareness campaign, and she appears to be doing even more things that can attract people to this brand. Anyone that has never seen the brand before is in for a surprise because Kate Hudson is bringing many changes to the table. She has partnered with other celebrities like Demi Lovato, and this is something that makes more young people check out her brand.

 

Kate Hudson has a lot of surprises in store, and people are excited about what she is doing with the opening of all the new store. Kate has been able to transform her brand in a very magnificent way, and people are elated to see what the Fabletics brand is going to become in the next several years.

Fabletics is Taking Over the Internet

When you think of exercise clothing, you probably think of Fabletics. It’s been online for a while now and has made itself known as one of the top brands of exercise clothing. You might be wondering how it works and how their new stores are taking on some of the big guns of clothing.

 

How Fabletics Works

The way this company works in that you sign up online and create a style that you want to receive every month. You will get clothing that you like in your favorite styles. You will get billed every month for your shipment and don’t have to do anything extra to receive the clothing. It simply comes to your home for you to enjoy.

 

Why This Works?

There are several reasons this kind of system works. The biggest is that it allows you to get the things you need without going anywhere. This makes a difference if you live in an area that is far from places to shop. You don’t have to get out and go anywhere to get the things you need for your exercise clothing. You will simply get it every month.

 

Online vs Stores

When you get your Fabletics online, it cuts out all of the other stuff that goes with getting clothing. You don’t have to try it on and you don’t have to worry about getting only the clothing that is at the store, but you might want to try your clothing on. That’s why Fabletics started creating stores where you can do just that if you want.

 

Right now these stores are just in larger cities and they are very limited, but you can go into one of these and try on the styles to see how they fight before you buy them. This makes it better for those that like to see a fit and understand how they are going to make their bodies feel before they spend the money one them. They also have some styles you may not see online for purchase.

 

Fabletics is a great brand that is taking over the exercise clothing industry. You might want to take a look at what they offer. You never know, they may have something that is perfect for you and your style.

EOS Lip Balm Influencers Appeal

The success of EOS Lip Balm was, in part, due to their cultivated expertise in influencer marketing. Like other companies in the beauty space, EOS advertised in magazines and in television ads. However, they also became experts in influencer marketing to reach their desired demographic of females between the ages of 25 and 35 who were style conscious.

Millennials, like previous generations, are heavily influenced by celebrities. The modern era has introduced a new set of celebrities that are not just movie stars, television stars, or rock stars. They are a part of a new segment of celebrity known as bloggers who share their experience with products through blogs, vlogs (video blogs), and on social media platforms. These groups of people are what are known in marketing as, the innovators. They discover the cool, new product and attract the masses to use it too.

The company generated buzz for the product by contacting Well-known celebrity bloggers. It was through the blogs, vlogs, Facebook, and Instagram endorsements that they were able to reach a large market for their lip balm. It also helped to land product placement deals with top celebrities like Miley Cyrus, Christina Aguilera, and Kim Kardashian. EOS Lip Balm also sponsored a tour for Demi Lovato and Taylor Swift was their spokesperson for the Asian market. https://skincare-au.com/collections/eos

Jonathan Teller, co-founders of EOS Lip Balm, told Fast Company, “We became the largest advertiser in our category.” Celebrity endorsements grew EOS’ own social media channels. They have over 1.8 million Instagram followers and nearly 7 million Facebook fans. One picture of a new lip balm flavor can receive over 40,000 likes. This growth was only possible through very intentional and purposeful marketing targeted to their ideal customer, and has placed EOS as a top expert of influencer marketing in the world. Visit your local Target outlet, head over to eBay.com or Amazon.com to purchase an EOS lip balm.

Go Fabletics, Beat Amazon

We Americans are odd. We love success almost as much as we love an underdog.

Take Fabletics and Amazon as an example. Amazon was a young upstart once, fighting the brick and mortar retail foundations of our country. It could have crashed and burned, but we all know how that story has gone. Amazon is a household name. Most of us have the trademark curved arrow boxes around the house and it’s difficult to find anyone who has not ordered from the Amazon jungle.

 

As a result of diligent effort and perseverance, Amazon has become a giant and now commands 20% of the clothing Ecommerce market.

 

Enter Fabletics, a small start-up, designed to appeal to fitness fashionistas who want to keep in shape in the most current styles available. Fabletics has similar roots to Amazon. Rather than going the physical store route, Fabletics elected to go directly to Ecommerce, thereby building an electronic customer base before opening any actual stores, exactly as Amazon did.

 

The twist on the story is called reverse showrooming. The Fabletics and Amazon showrooms are electronic; there was no mall store customers could visit to try on and touch the merchandise. Stores such as Macy’s began with physical entities, call them showrooms, and progressed to electronic stores based on their success as actual showrooms.

 

Here is where Fabletics takes another interesting turn in their success story. Rather than simply offering customers their line of clothing through advertising and the Internet, Fabletics sought to garner a strong customer base through subscription. Fabletics debuted their fashion-forward line of fitness apparel by offering steeply discounted, quality clothing to customers willing to open a subscription with them.

This Fabletics shopping club is called the VIP club. To sell this concept, Fabletics had to take reverse showrooming another step, relying on their confidence in the quality of their product and the excellence of their customer service. VIP membership entitles members to the excellent value initial purchase and a monthly, curated outfit delivered to the customer’s door.

 

To make this work, Fabletics had to develop excellent customer service and a very liberal VIP membership policy. They knew that their customers would not be happy receiving piles of unwanted clothing identical to the clothing their neighbors were receiving every month. Fabletics added customization to the VIP deal. They track what customers like and how they use the provided clothing through observation of their purchases and quizzes on their preferences. With this information, Fabletics was able to offer a curated, fashionable, quality delivery to each customer each month.

With this dedicated VIP base on which to rely, Fabletics is now opening stores in malls and towns around the country. The combination of online and physical stores is giving Amazon a challenge for that 20% of the clothing market they have been used to command.

 

Fabletics will never be another Amazon; that is not their goal or desire. However, they are coming from behind with interesting marketing ideas to face the Amazon Goliath and doing so with admirable success.