It is not easy being a woman in the music industry. No one knows that better than Roc Nation and Tidal executive Desiree Perez. All too often the only roles that women are believed to be able to play in the entertainment industry is as singing talent that is a moneymaker for a record label rather than being a deal maker that can leverage their business acumen to the benefit of a corporation.
Desiree Perez proves that while women can make for formidable artists (see artists such as pop star Rihanna and vocal titan Adele) women in the music industry are also able to be capable executives and leaders that can drive the industry forward. Desiree Perez‘s extensive resume as an executive and trusted negotiator in the music industry proves that this is true. Desiree Perez has been the right hand woman of rapper and music mogul Jay Z. Jay Z’s transition from artist to businessman and household name has been a seamless process that Desiree Perez and Jay Z’s other business partners have played a part in. Desiree Perez has helped Jay Z to build the large entertainment empire that he has been known for and Dez Perez on Facebook.
Jay Z got his start on the business side of music by serving as an executive with the record label he started and for the fashion line that he launched whose names were inspired by the Rockefeller family. Jay Z would go on to set his sites on building even more companies and he would look to Desiree Perez to help lead some of these business ventures. Jay Z would go on to launch companies such as Roc Nation and Roc Nation Sports. Roc Nation would focus on offering services that were related to music management and focused on signing and promoting artists and developing musical projects. Desiree would play an integral role at Roc Nation Sports, a Roc Nation spin-off that focused on athletic talent and learn more about Dez Perez.
Other Reference: http://saltylens.com/tidal-negotiations-lead-by-desiree-perez/