Why USHEALTH Group is a Top HealthCare Insurance Company

USHEALTH Group, which is based in Fort Worth, TX, aspires to be the leading provider of healthcare insurance. It aims to do so through National Foundation Life Insurance Company and Freedom Life Insurance Company of America, its subsidiaries. USHEALTH Group seeks to achieve that objective through the provision of innovative products that meet the health insurance needs of families, individuals, small companies as well as their employees. The company has been serving its customers for over 50 collective years. It currently has over 15 million customers.

When it comes to creating products for its clients, USHEALTH Group understands that their needs are different. Thus, it offers all its clients an array of options so that they can decide which one works best for them. With their products, USHEALTH Group aims to meet a customer’s need for reliability, affordability, and flexibility.

For customers who are worried about having to deal with high deductibles or are on a limited budget, the firm has products created with them in mind. These products provide first dollar benefits and huge network discounts for covered services. The plans are quite affordable compared to plans that are more comprehensive. At the same time, they provide customers with the assurance of a limited protection plan and first dollar protection.

No matter the type of coverage that a customer chooses, USHEALTH Group ensures that they enhance protection through their ancillary products. In a market characterized by high customer service, the company prides itself on being different from the rest by developing long-term relationships with clients.


USHEALTH Group products are offered through its subsidiary USHEALTH Advisors. Therefore, customers are assured of a flawless buying experience in the complex world of health insurance products. The USHEALTH Advisors’ agents are well trained and certified to represent USHEALTH Group products competently.

The company’s commitment to offering its customers personalized attention is what has earned USHEALTH Advisors recognition the world over. Each day, more people are turning to USHEALTH Advisors for their health insurance needs. It is proof that its products are of high quality and they fulfill the needs of customers as expected.

How EOS Lip Balm beat the odds to become a market favorite

Women all over the country have for many years used chapstick as their lip balm of choice. As a matter of fact, it was this brand, and a few variations of the same that dominated the lip care isle of the drugstore. The worst thing about the manufacturers of the product is that the only frontier they had in competition was between the available brands was the pricing. Then, EOS entered the market and everything changed.

The CEO of the brand whose name stands for Evolution of smooth stated on a Fast Company interview that the explosive popularity of the brand was a result of a strategic creation and marketing campaign. The first step in the process was re-imagining the idea of lip balm. In place of the tubes, they came up with the seductive pots of multi-colored lip care balm. Everything about the pot from the color to the smell and the way it clicks shut after use is what created the appeal of the product.

The second step was getting the product to the consumers. Luckily, a woman at Walgreens gave the company a chance to showcase EOS lip balm products and the popularity itself invited other companies like Walmart to stock the balm.

The third step was getting millenials in on the product. With endorsements from Miley Cyrus in her ‘We can’t stop’ hit and Jennifer Lopez, the product got a very religious following. Stars like Taylor Swift are the product ambassadors in Europe and the likes of Kim Kardashian have been seen getting a pot of the same from their bags. The process may seem like it was easy, but it has taken 7 years. The company is doing well financially, but with the lip care industry around the world expected to improve over the next few years, it is safe to anticipate that they will be doing much better financially. For more information, visit evolutionofsmooth.com.