Desiree Perez Is An Important Part Of The Success Of Jay-Z’s RocNation

The RocNation record label and entertainment agency does not operate in a traditional sense in terms of the executives in the “Hova” circle of influence who can take on various responsibilities to work with different artists and sports stars for the good of the brand. One of leading figures in the executive circle at RocNation is Chief Operating Officer, Desiree Perez who has been a consistently influential figure in the development of the brand as one of the most important in the entertainment and sports industries.

On the totem pole of importance at RocNation, Desiree Perez is often seen as third on the list of powerful employees at the brand behind owner Jay-Z and CEO, Jay Brown. The importance of Desiree Perez to the brand has been shown by her being trusted to oversee many of the latest projects of the company as it expands to an all-around entertainment agency from its roots as a record label; among the areas of interest for Desiree Perez is the fledgling sports agency of RocNation which has signed top stars from basketball, football, European soccer and Desiree Perez on Facebook.

Not only is Desiree Perez one of the leading figures in the RocNation brand when it comes to making deals and negotiating contracts in a way which benefits the brand as it builds for the future. The name of Desiree Perez became known throughout the entertainment industry ten years ago when Jay-Z’s, SC Enterprises signed a $100 million, decade-long contract with Live Nation to launch RocNation. Perez had already been working with SC Enterprises for a decade when the initial RocNation contract highlighted her negotiating skills; Perez has continued to build her success as a tough negotiator crafting impressive deals with Samsung, Sprint, and Universal Music over the course of the last few years, and