Luiz Carlos Trabuco Cappi is the successful and influential leader of Bradesco which is one of the top, private banks in Brazil. He has spent his entire working career at the institution and knows the bank from the inside out. He has provided a steady hand of leadership and the prosperity of the bank has grown during his tenure. His passion is for Bradesco despite being mentioned for higher government posts and he’s committed to maintaining their path of excellence.
Luiz Carlos Trabuco Cappi was born in Marília; it is known as the home of Bradesco’s first branch upon their founding. He arrived in 1951 and began his working life with Bradesco in 1969 after he graduated from the University of São Paulo. His course of study is unique among top-level bankers and he received a degree from the Faculty of Philosophy, Science, and Letters. His first job with the company was as a clerk. Two years later Trabuco, as he is known in the business, relocated to São Paulo and their headquarters where he progressively grew in his career.
A notable stop for Trabuco was when he served with Bradesco’s marketing arm, beginning in 1984. He was their director and he did accomplish a significant milestone for the bank. He opened up relations with the Brazilian media and allowed greater publicity regarding the bank. Prior to this reform, there was no contact with the media.
Trabuco continued gaining experience when he served with the bank’s private pension company. He was their Executive Director and President. This allowed him to deepen his understanding of the bank’s multifaceted operations and familiarized him with this crucial sector.
Luiz Carlos Trabuco Cappi also made great contributions to Bradesco’s Insurance and Pension Group where the unit saw substantial growth under his direction and leadership. It solidified his reputation with Bradesco and put him on the path to the top position of CEO. They doubled in size and assumed the mantle of leadership in Brazil and Latin America.
In 2009, Trabuco assumed leadership of the company as their CEO. The worldwide financial sector faced great difficulty during this time due to the Great Recession which gripped the world. The level of economic activity faced a severe decline in Brazil as elsewhere. Luiz Carlos Trabuco Cappi successfully navigated these hazardous waters and brought Bradesco through this time.
Trabuco is happily married with three children in his personal life. He is soft-spoken and dresses in a conservative fashion. He avoids ostentatious displays of wealth and success despite his great achievements while leading Bradesco for many years.
The position of CEO at Bradesco carries with it a weight of responsibility due to its influence in Brazilian economic life. Some of the biggest financial projects in the country pass through Bradesco and great knowledge and skill are required to marshal them to fruition. Political and business leaders in Brazil listen with interest to his opinions and they are often quoted in the media. Luiz Carlos Trabuco Cappi fulfills his duties admirably and is a model for aspiring young executives.
Trabuco garnered a distinguished award in 2015 when he was named Entrepreneur of the Year in Finance by DINHEIRO. He had successfully led Bradesco in purchasing the Brazilian branch of HSBC for US $ 5.2 billion. With one dramatic move, he positioned Bradesco to once again compete for the top spot in Brazilian banking. The acquisition has allowed Bradesco to gain the equivalent of six years worth of organic growth and strengthens the company’s competitive footing. Luiz Carlos Trabuco Cappi was also honored for his work in the Insurance Group when he won an award called the Personality of the Year.